Venus Fashion will be permanently laying off approximately 120 employees at its distribution center starting next month, the company told the state in a Worker Adjustment and Retraining Notification Act.
The company, most well known for its swimwear, did not provide a reason for the layoffs in the notice, which was filed Aug. 10 and released by the state this week.
Venus had been in growth mode the past several years; it leased the 224,000-square-foot distribution center at 1 Imeson Park Blvd. three years ago, opening up space at its Marco Beach Boulevard headquarters.
Last year, the company said it was looking to add 100 workers to the 500 that were at headquarters and the several hundred more at the distribution center.
The growth came as the company reconceived how it marketed its apparel.
The company has traditionally relied on direct catalogue mailers to customers, with no brick-and-mortar sales. While the company still uses direct-mail catalogues for about half of its marketing plan, it transitioned to online, texting and social media marketing that helped prompt a spike to $300 million in annual sales, the company said in October 2019.
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The Layoff List was created in 2019 and is free for the community. Tips reported are left anonymous unless they explicitly ask to be included as a source. We verify a majority of tips and include independent sources, but for tips that we are unable to verify we separately categorize them as unverified reports to avoid misrepresentations.