Source: The Verge
Waze, the Google-owned navigation and mapping service, will lay off 5 percent of its global workforce, or about 30 people out of 555 total employees, the company’s CEO said in an email to employees. Waze will also close several of its offices in the Asia-Pacific and Latin America regions as it seeks to refocus its business on certain markets.
Waze said the layoffs were partly due to the coronavirus pandemic, which has emptied roadways around the world and sent many cities into lockdown. As shelter-in-place and working from home become the new norm, fewer people are using Waze for their daily navigation needs. Fewer eyeballs on the app means less advertising revenue for the company.
Waze, which was acquired by Google in 2013 for a reported $1.1 billion, has seen a dip in both monthly active users, or the number of customers using the app each month, and driven kilometers, the metric by which the company measures how far its customers drive while using Waze.